Your SaaS Does Not Have a Lead Problem. It Has a Retention Problem.
The median SaaS company spends $2.00 to acquire $1 of new ARR and only $1.00 to create $1 of expansion ARR. High-NRR SaaS companies grow 2.5x faster. New logos are not the only growth channel: retention and expansion are the cheaper engine founders keep underfunding.
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